Modern Fertility raises $15 million to sell its hormone tests — and gather more fertility data from its users

Modern Fertility is a San Francisco-based company that sells fertility tests directly to consumers, but increasingly, those customers will be educating the company, too. Indeed, the two-year-old startup now plans to develop a database of anonymized data about its largely younger demographic. A fresh $15 million in funding led by Forerunner Ventures should help. Forerunner …