Why Puma is sticking to its web3 bets as crypto shakes off a long-held winter

While some brands moved away from web3 in 2023 during a long crypto winter, Puma stayed the course and its head of emerging technology Ivan Dashkov told TechCrunch+ it has no intentions of leaving. After two years working with web3, Puma’s tech revenues remain modest, but the sportswear manufacturer intends to be ready for a more
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