PhonePe aims to be a top Google Play alternative in India — but it has a challenging road ahead

Walmart-backed PhonePe is set to launch its Android app store this week with zero commission for in-app purchases for developers. The app store is based on Indus OS’ tech, a company that PhonePe acquired in 2021. In this story, we are going to take a look at why developers are pushing for an alternative store
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