Latest Insights — M&A, Digital Transformation & Compliance

Social Media Intelligence in 2026: When 88% of Users Distrust AI Content, What Does That Mean for Brand Monitoring and Competitive Intelligence?
Social Media Intelligence

Social Media Intelligence in 2026: When 88% of Users Distrust AI Content, What Does That Mean for Brand Monitoring and Competitive Intelligence?

Sprout Social’s Q1 2026 Pulse Survey reveals that 88% of social media users now distrust AI-generated content, even as social platforms overtake TV as the primary source of breaking news. For CFOs, General Counsel, and M&A directors, this trust deficit has direct implications for brand monitoring, competitive intelligence, and digital reputation management infrastructure.

Enterprise AI Adoption in 2026: Why 60% of Digital Transformation Initiatives Still Fail to Deliver ROI
Digital Strategy & Innovation

Enterprise AI Adoption in 2026: Why 60% of Digital Transformation Initiatives Still Fail to Deliver ROI

Between 60% and 70% of enterprise digital transformation programmes fail to meet their original performance targets — a challenge that is intensifying as AI adoption accelerates and EU regulatory obligations multiply. This analysis examines the structural failure modes undermining ROI and the governance disciplines that distinguish high-performing organisations.